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BETA International 2020

ON January 19-21, 2020, British Horse Feeds attended the annual equestrian trade fair, BETA International; with sister company The Golden Paste Company.

Martin Bielby, National Sales Representative for British Horse Feeds commented: “We always look forward to BETA as it is a great opportunity to catch up with all of our retailers, discuss opportunities and receive feedback.

“We had a lot of interest in the British Horse Feeds Cooked Linseed and look forward to seeing further sales growth in existing and new stockists across the country.”

Martin continued: “British Horse Feeds’ sponsored rider James Sommerville and wife Lucinda also came to see us which was great to catch up and discuss what they have planned for the 2020 season.”

During the 2020 event, British Horse Feeds showcased their famous Original 10 minute soak Speedi-Beet which celebrates its 21st birthday this year! Fibre-Beet was also displayed along with their new Cooked Linseed. “We had a great uptake on show offers from the retailers and from this we will see continued growth of all products, we are grateful of the support!”

The Golden Paste Company had its full range of products on show including TurmerAid, TurmerEase and TurmOil.

Hattie I’Anson, The Golden Paste Company Sales Manager said: “We had lots of new enquiries about our specialist turmeric supplements range as retailers are seeing an increase in customer demand for natural supplements which have multiple benefits for horses and pets. 2020 is set to be an exciting year with new product development underway already.

“As part of our company expansion programme, we have also welcomed Francesca Garland to the team, ‘Cesca hit the ground running at BETA International in her new role as Sales Representative.”